Legacy Metrics

1960 Mercedes-Benz 300 SL Roadster

198.042.10.002552roadGermany
Engine
3.0L inline-six overhead-cam, fuel-injected, 215 bhp (DIN)
Colour
Fire Brigade Red

A 1960 Mercedes-Benz 300 SL Roadster finished in Fire Brigade Red over tan leather, delivered new in Chicago and owned by its first keeper for 34 years, accumulating only 30,000 miles. Following a two-year marque-specialist restoration commissioned in the mid-1990s, the car passed through two further owners before reaching its current custodian in 2011. Equipped with original wheels, radio, tools, luggage, and factory documentation, it has never previously appeared at public auction.

Ownership

  1. Auction sale
  2. 1960-04-20 → 1994Factory delivery
    Robert C. Borwell
    full documentation

    Chicago-based insurance executive who took delivery of the car new; kept it for 34 years during which it accumulated only 30,000 miles with no rust or collision damage.

  3. 1994 → 2002Private sale
    Eric Applebaum
    full documentation

    Wisconsin resident who commissioned a two-year marque-specialist restoration shortly after acquiring the car; reportedly built a dedicated storage tower to protect the finished result.

  4. 2002 → 2011Private sale
    Paul J. Roller
    partial documentation

    Friend of the previous owner based in Elmgrove, Wisconsin; continued to refine the car's condition during his nine-year stewardship.

  5. 2011 →Private sale
    Fourth and current owner
    partial documentation

    Has maintained the vehicle using marque specialists and stored it in a climate-controlled environment; this auction represents the car's first-ever public sale.

Competition

No competition history extracted from the catalogue.

Maintenance & restoration

  1. Restoration
    Marque specialist (unnamed)

    A comprehensive restoration was carried out by a marque specialist over a period of approximately two years, returning the car to an exceptional standard. Supporting documentation including invoices, receipts, and photographs from the work is retained with the car.

    Commissioned by Eric Applebaum shortly after his 1994 purchase; completed before 2002.

  2. Service
    Marque experts (unnamed)

    Following the restoration, the car has been regularly maintained by marque experts and stored in climate-controlled conditions. Correct-pattern Dunlop tyres were sourced through the Mercedes-Benz Classic Center.

    Ongoing maintenance conducted during the fourth owner's tenure from 2011 onward.

Are you the owner of this car?

This car's public record is built from its auction and competition history. Register your ownership and privately add your own records to make it a verified Legacy Metrics passport — provenance that backs your car's value at sale and gives your insurer evidence to price against. Roy reviews and verifies every registration personally.

Each chassis record is compiled from public auction archives and links to its source material. Ownership, competition and maintenance entries are extracted from those catalogue listings by an LLM, which can make mistakes — please contact us with any corrections. The summary is Legacy Metrics’ own writing; we do not reproduce catalogue text.

“Full” and “partial” documentation labels indicate how well each entry is corroborated in the underlying sources, not an audit of the car’s physical paperwork. Names of recent or living owners are withheld for privacy.