Legacy Metrics

1940 Ford Mercury Custom Coupe

99A-203939roadUnited States

A 1940 Mercury coupe transformed into a landmark Southern California custom by builder Rudy Rodriguez at Fullerton Fabrication. Beginning with a clean, low-mileage original example, Rodriguez executed a radical top chop, extensive panel reworking, and handmade chrome and trim details to produce a shape of near-factory smoothness. The interior was finished to coachbuilt standards with bottle green leather, German square weave carpet, and vintage Mercedes-Benz wool headlining.

Ownership

  1. Auction sale
    Estimate US$125,000 – US$175,000

    RM Sotheby's catalogue lot →

Competition

No competition history extracted from the catalogue.

Maintenance & restoration

  1. Restoration
    Fullerton Fabrication

    Comprehensive custom build by Rudy Rodriguez at Fullerton Fabrication: top chopped roughly nine inches at the rear and five inches at the front, side window openings and rain gutters extended rearward, custom-fabricated stainless window frames and exterior trim, handmade and chromed grille with hand-painted fins, handmade hood latch, reworked bull nose, shaved hood emblems, headlights replaced with modified 1939 Mercury units, and interior trimmed in bottle green leather with German square weave carpet, leather-piped trunk, and vintage Mercedes-Benz wool headliner.

    Build commenced from a clean 50,000-mile original 1940 Mercury coupe. Nearly every exterior panel was modified or remade to achieve the intended factory-prototype aesthetic.

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