Legacy Metrics

1932 Ford 1932 Three-Window Coupe (custom hot rod)

AB 5041346roadUnited States
Engine
291 cu in DeSoto Hemi V8, bored 1/8 in over, four Stromberg 97 carburetors on Weiand intake, Iskenderian camshaft
Colour
Custom blend approximating a vivid reddish hue (neither standard Buick Titian Red nor Tahitian Red)

A celebrated 1932 Ford three-window coupe built in the early 1950s and made famous through multiple Hot Rod Magazine features and a landmark cover photograph by Eric Rickman. Originally constructed by Roger Long with a Mercury flathead, the car passed to Lloyd Bakan around 1956 who equipped it with a DeSoto Hemi, custom interior, and bobbed rear fenders, winning 48 show awards across Southern California. After several subsequent owners and engine changes, the coupe was eventually acquired by Don Orosco, who undertook an exhaustive restoration using period photographs and original steel to return it to its 1958 appearance for the Pebble Beach Concours Historic Hot Rod class.

Ownership

  1. Auction sale
    Estimate US$400,000 – US$500,000

    RM Sotheby's catalogue lot →

  2. Date unknownAcquisition unknown
    Roger Long
    partial documentation

    Original builder of the coupe in the early 1950s, initially fitted with a full-house Mercury flathead engine. The car appeared in a Fawcett Publications annual in 1953 during this period.

  3. Date unknownAcquisition unknown
    Alan Johnson
    partial documentation

    Owned the coupe between Roger Long and Lloyd Bakan; no further details about tenure or modifications are given.

  4. Date unknownPrivate sale
    Lloyd Bakan
    full documentation

    Purchased from Alan Johnson; had the car fitted with a DeSoto Hemi by builder John Geraghty and showed it extensively across Southern California, winning 48 awards. Sold the coupe in the late 1950s and later relocated to Sacramento.

  5. Date unknownPrivate sale
    Richard Strock
    partial documentation

    Based in Southgate, California; swapped in a large Lincoln V-8 with a six-carb setup and had Dean Jeffries add pinstriping, with George Barris and Junior Conway contributing gold scallops. Exhibited the car at the 1960 Oakland show.

  6. Date unknownAcquisition unknown
    Steve Gilligan
    partial documentation

    Based in Vancouver, Washington; one of several subsequent owners after Strock. Recognized the historical significance of the car.

  7. Date unknownAcquisition unknown
    John Potter
    partial documentation

    Identified the car's true identity by cross-referencing old magazines with surviving original details such as the dashboard and nerf bars. The coupe by this point had a Chevy 327 with a four-speed transmission.

  8. Date unknownPrivate sale
    Jim Donovan
    partial documentation

    Traded the coupe back and forth with John Potter on multiple occasions; during his tenure the car was modified to evoke an earlier style using a three-carb flathead.

  9. Date unknownPrivate sale
    Doug Louzon
    partial documentation

    Built the flathead used during Donovan's tenure, then purchased the coupe and fitted a supercharged flathead. Later forced to sell due to illness.

  10. Date unknownPrivate sale
    Don Orosco
    full documentation

    Acquired the car through intermediary Tim Cunha; undertook an extensive restoration to return it to its late-1950s appearance, sourcing correct period components and matching the original custom paint using period Kodachrome photography as reference.

Competition

  1. 1958
    1958 Glendale Motorama

    Coupe exhibited as a show car; documented by surviving event program. Part of an extensive Southern California show circuit during which the car collected 48 awards in total.

  2. 1959
    1959 Rod and Custom Motorama

    Show presented by the Renegades of Long Beach; coupe's attendance confirmed by a surviving program. One of numerous award-winning appearances during Bakan's ownership.

  3. 1960
    1960 Grand National Roadster Show

    Exhibited in Oakland under Richard Strock's ownership, by which time the car had been refitted with a large Lincoln V-8 and received new decorative bodywork.

  4. 1980
    1980 Portland Roadster Show

    Appeared in the show program during the period when the coupe carried a supercharged flathead installed by Doug Louzon.

  5. Pebble Beach Concours d'Elegance — Historic Hot Rod Class

    Entered following an intensive restoration of under 14 months; consignor Don Orosco is described as a multiple winner in this class at Pebble Beach, and the restoration was specifically undertaken in anticipation of the dedicated hot rod category.

Maintenance & restoration

  1. Engine rebuild
    John Geraghty

    Original Mercury flathead replaced with a 1/8-inch over-bored 291 cu. in. DeSoto Hemi, modified heads matched to high-dome pistons, fitted with a Weiand four-carb intake and four Stromberg 97 carburettors; attributed to builder John Geraghty.

    Custom exhaust headers fabricated by Dave Mitchell of Mitchell's Muffler Shop, Pasadena. Iskenderian camshaft fitted. Car turned 103 mph in the quarter-mile with this setup.

  2. Bodywork
    Altadena Auto Body

    Rear fenders bobbed and rolled forward within the stock wheel arches, new front and rear nerf bars fabricated, and a custom paint blend applied.

    Work done during Bakan's ownership period; colour was a custom mix rather than a standard production hue of the era.

  3. Modification

    DeSoto Hemi replaced with a 462 cu. in. Mark II Lincoln V-8 fitted with a six-carb manifold; car pinstriped by Dean Jeffries; gold scallops applied by George Barris and Junior Conway.

    Carried out under Richard Strock's ownership in the late 1950s or around 1960; changes documented in a Car Craft feature.

  4. Modification

    Lincoln V-8 replaced with a 327 Chevy engine and four-speed gearbox by an unspecified point in the car's ownership chain.

    Configuration present when John Potter acquired the car; origin of this swap not attributed to a specific owner.

  5. Modification
    Doug Louzon

    Chevy engine removed and a three-carburettor flathead installed as a period-correct retro modification.

    Work carried out during Jim Donovan's ownership tenure.

  6. Modification
    Doug Louzon

    Flathead replaced with a supercharged flathead installation.

    Fitted after Louzon acquired the coupe himself.

  7. Restoration
    Don Orosco's shop

    Comprehensive restoration to 1958 specification carried out in under 14 months: body straightened, drooping doors corrected, floor repaired, rear panel rebuilt retaining original steel where possible, rear fenders re-wheeled to correct fitment, missing Stewart-Warner instruments sourced, correct DeSoto V-8 located and rebuilt, and period-accurate custom paint colour matched using original Kodachrome photography.

    Body and metalwork led by Olle Eriksson; engine rebuilt by Jack Freese in Salinas from a unit sourced at Turner's Wrecking Yard, Fresno. Period photographs supplied by Lloyd Bakan and photographer Andy Southard were essential references. All replacement metal was sourced from period Ford steel.

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