1932 Ford 1932 Three-Window Coupe (custom hot rod)
- Engine
- 291 cu in DeSoto Hemi V8, bored 1/8 in over, four Stromberg 97 carburetors on Weiand intake, Iskenderian camshaft
- Colour
- Custom blend approximating a vivid reddish hue (neither standard Buick Titian Red nor Tahitian Red)

A celebrated 1932 Ford three-window coupe built in the early 1950s and made famous through multiple Hot Rod Magazine features and a landmark cover photograph by Eric Rickman. Originally constructed by Roger Long with a Mercury flathead, the car passed to Lloyd Bakan around 1956 who equipped it with a DeSoto Hemi, custom interior, and bobbed rear fenders, winning 48 show awards across Southern California. After several subsequent owners and engine changes, the coupe was eventually acquired by Don Orosco, who undertook an exhaustive restoration using period photographs and original steel to return it to its 1958 appearance for the Pebble Beach Concours Historic Hot Rod class.
Ownership
- —Auction saleEstimate US$400,000 – US$500,000
- Date unknownAcquisition unknownRoger Longpartial documentation
Original builder of the coupe in the early 1950s, initially fitted with a full-house Mercury flathead engine. The car appeared in a Fawcett Publications annual in 1953 during this period.
- Date unknownAcquisition unknownAlan Johnsonpartial documentation
Owned the coupe between Roger Long and Lloyd Bakan; no further details about tenure or modifications are given.
- Date unknownPrivate saleLloyd Bakanfull documentation
Purchased from Alan Johnson; had the car fitted with a DeSoto Hemi by builder John Geraghty and showed it extensively across Southern California, winning 48 awards. Sold the coupe in the late 1950s and later relocated to Sacramento.
- Date unknownPrivate saleRichard Strockpartial documentation
Based in Southgate, California; swapped in a large Lincoln V-8 with a six-carb setup and had Dean Jeffries add pinstriping, with George Barris and Junior Conway contributing gold scallops. Exhibited the car at the 1960 Oakland show.
- Date unknownAcquisition unknownSteve Gilliganpartial documentation
Based in Vancouver, Washington; one of several subsequent owners after Strock. Recognized the historical significance of the car.
- Date unknownAcquisition unknownJohn Potterpartial documentation
Identified the car's true identity by cross-referencing old magazines with surviving original details such as the dashboard and nerf bars. The coupe by this point had a Chevy 327 with a four-speed transmission.
- Date unknownPrivate saleJim Donovanpartial documentation
Traded the coupe back and forth with John Potter on multiple occasions; during his tenure the car was modified to evoke an earlier style using a three-carb flathead.
- Date unknownPrivate saleDoug Louzonpartial documentation
Built the flathead used during Donovan's tenure, then purchased the coupe and fitted a supercharged flathead. Later forced to sell due to illness.
- Date unknownPrivate saleDon Oroscofull documentation
Acquired the car through intermediary Tim Cunha; undertook an extensive restoration to return it to its late-1950s appearance, sourcing correct period components and matching the original custom paint using period Kodachrome photography as reference.
Competition
- 19581958 Glendale Motorama
Coupe exhibited as a show car; documented by surviving event program. Part of an extensive Southern California show circuit during which the car collected 48 awards in total.
- 19591959 Rod and Custom Motorama
Show presented by the Renegades of Long Beach; coupe's attendance confirmed by a surviving program. One of numerous award-winning appearances during Bakan's ownership.
- 19601960 Grand National Roadster Show
Exhibited in Oakland under Richard Strock's ownership, by which time the car had been refitted with a large Lincoln V-8 and received new decorative bodywork.
- 19801980 Portland Roadster Show
Appeared in the show program during the period when the coupe carried a supercharged flathead installed by Doug Louzon.
- —Pebble Beach Concours d'Elegance — Historic Hot Rod Class
Entered following an intensive restoration of under 14 months; consignor Don Orosco is described as a multiple winner in this class at Pebble Beach, and the restoration was specifically undertaken in anticipation of the dedicated hot rod category.
Maintenance & restoration
- —Engine rebuildJohn Geraghty
Original Mercury flathead replaced with a 1/8-inch over-bored 291 cu. in. DeSoto Hemi, modified heads matched to high-dome pistons, fitted with a Weiand four-carb intake and four Stromberg 97 carburettors; attributed to builder John Geraghty.
Custom exhaust headers fabricated by Dave Mitchell of Mitchell's Muffler Shop, Pasadena. Iskenderian camshaft fitted. Car turned 103 mph in the quarter-mile with this setup.
- —BodyworkAltadena Auto Body
Rear fenders bobbed and rolled forward within the stock wheel arches, new front and rear nerf bars fabricated, and a custom paint blend applied.
Work done during Bakan's ownership period; colour was a custom mix rather than a standard production hue of the era.
- —Modification
DeSoto Hemi replaced with a 462 cu. in. Mark II Lincoln V-8 fitted with a six-carb manifold; car pinstriped by Dean Jeffries; gold scallops applied by George Barris and Junior Conway.
Carried out under Richard Strock's ownership in the late 1950s or around 1960; changes documented in a Car Craft feature.
- —Modification
Lincoln V-8 replaced with a 327 Chevy engine and four-speed gearbox by an unspecified point in the car's ownership chain.
Configuration present when John Potter acquired the car; origin of this swap not attributed to a specific owner.
- —ModificationDoug Louzon
Chevy engine removed and a three-carburettor flathead installed as a period-correct retro modification.
Work carried out during Jim Donovan's ownership tenure.
- —ModificationDoug Louzon
Flathead replaced with a supercharged flathead installation.
Fitted after Louzon acquired the coupe himself.
- —RestorationDon Orosco's shop
Comprehensive restoration to 1958 specification carried out in under 14 months: body straightened, drooping doors corrected, floor repaired, rear panel rebuilt retaining original steel where possible, rear fenders re-wheeled to correct fitment, missing Stewart-Warner instruments sourced, correct DeSoto V-8 located and rebuilt, and period-accurate custom paint colour matched using original Kodachrome photography.
Body and metalwork led by Olle Eriksson; engine rebuilt by Jack Freese in Salinas from a unit sourced at Turner's Wrecking Yard, Fresno. Period photographs supplied by Lloyd Bakan and photographer Andy Southard were essential references. All replacement metal was sourced from period Ford steel.
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