Legacy Metrics

1969 Ferrari 365 GTB/4 Daytona

12301roadItaly
Engine
Euro-specification V12
Colour
Giallo Dino (yellow)

Chassis 12301 occupies a singular place in Ferrari history as both the final prototype and the first production 365 GTB/4 Daytona, and simultaneously the first U.S.-specification, road-legal example of the model. Displayed at the 1969 New York Auto Show and the 1969 and 1970 Southern California International Auto Shows, it carries numerous unique construction details distinguishing it from any subsequent Daytona. Its early ownership by television producer and celebrated Ferrari patron Greg Garrison adds further historical weight. A comprehensive restoration completed in 2009 under specialist supervision was subsequently recognised with two Ferrari Club of America Platinum awards.

Ownership

  1. Auction sale
    Estimate US$1,400,000 – US$1,700,000

    RM Sotheby's catalogue lot →

  2. → 1979Acquisition unknown
    Jackie C. Fiser
    partial documentation

    Beverly Hills resident who parted with the vehicle in 1979 for $34,000, a price reflecting early awareness of the car's distinctive character.

  3. 1979 →Private sale
    Bill DeCarr
    partial documentation

    Bellflower, California resident who purchased the car for $34,000 and retained it for approximately 27 years before selling on.

  4. Date unknownFactory delivery
    Greg Garrison
    partial documentation

    Television producer and close associate of Enzo Ferrari who took personal delivery in Italy; reportedly permitted to specify unique design elements and receive special or one-of-a-kind examples from the factory.

  5. Date unknownAcquisition unknown
    Jack Kent Cooke
    partial documentation

    Wealthy media magnate best known for ownership of prominent American sports franchises; one in a succession of notable California-based custodians.

  6. Date unknownAcquisition unknown
    Tom Shaughnessy
    partial documentation

    Ferrari marque specialist and FCA master judge who acquired the car after DeCarr's long stewardship and later oversaw the full restoration on behalf of the subsequent owner.

  7. Date unknownAcquisition unknown
    Current consignor
    full documentation

    Commissioned a comprehensive restoration by West Coast Ferrari experts under Shaughnessy's direct oversight, completed in 2009; accompanied by extensive documentation, factory materials, and Ferrari Classiche certification.

Competition

  1. 1969
    Southern California International Auto Show
    Exhibited

    By this point the car had been fitted with a Euro-specification engine; period photographs confirm its presence drawing large crowds.

  2. 1969-03-01
    New York Auto Show
    Exhibited

    The car was shown as the debut U.S.-specification Daytona; a separate compliant engine was displayed alongside it as the installed unit lacked U.S. emissions equipment at that time.

  3. 1970
    Southern California International Auto Show
    Exhibited

    A second consecutive year of display at the same regional show, again attracting significant public interest.

  4. Ferrari Club of America
    Ferrari Club of America Concours Judging
    Two Platinum awards

    Following completion of the restoration in 2009, the car entered FCA judging and received the highest-tier recognition on two separate occasions.

  5. Pebble Beach Concours d'Elegance — Ferrari 70th Anniversary
    Featured exhibit

    Participated as part of a special celebration marking seven decades of Ferrari, described as a standout presence at the event.

Maintenance & restoration

  1. 2009Restoration
    West Coast Ferrari marque specialists

    Comprehensive ground-up restoration carried out by a team of West Coast Ferrari specialists, with exhaustive research enabling faithful reinstatement of all unique prototype details. Work was supervised throughout by Ferrari marque specialist and FCA master judge Tom Shaughnessy.

    Commissioned by the consignor; restoration was accompanied by Ferrari Classiche certification upon completion.

Are you the owner of this car?

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Each chassis record is compiled from public auction archives and links to its source material. Ownership, competition and maintenance entries are extracted from those catalogue listings by an LLM, which can make mistakes — please contact us with any corrections. The summary is Legacy Metrics’ own writing; we do not reproduce catalogue text.

“Full” and “partial” documentation labels indicate how well each entry is corroborated in the underlying sources, not an audit of the car’s physical paperwork. Names of recent or living owners are withheld for privacy.