Legacy Metrics

1930 Cadillac V-16 Roadster

7-1924roadUnited States
Engine
452 cu in V16
Colour
Boone Brown and Thorne Maroon

A 1930 Cadillac Series 452 V-16 Roadster with Fleetwood coachwork, delivered new to a Massachusetts mill owner's family before passing to John Moir, Sr. in 1933 for a reported $500. It remained within the Moir family for 81 years, driven by John Moir, Jr. at Harvard and later preserved as the centrepiece of his celebrated 'A to Z' automobile collection. Restored in the 1990s to its original Boone Brown and Thorn Maroon livery, retaining its original engine, chassis, and body, it earned a CCCA Primary First Prize in 1997.

Ownership

  1. Auction sale
  2. 2024-01-25Auction sale
    Estimate US$1,000,000 – US$1,200,000

    Bonhams catalogue lot →

  3. 1930 → 1933Factory delivery
    Matthew Whittall Jr.
    partial documentation

    Car delivered new via Fitzhenry Cadillac of Worcester, Massachusetts. Whittall found the car's performance unsettling and traded it for a more docile Lincoln K, with Depression-era social pressures possibly also contributing.

  4. 1933 → 1933Private sale
    Baker Ford Company
    partial documentation

    Lincoln dealership in Brookline, Massachusetts that accepted the Cadillac as a trade-in from Whittall before selling it to Moir Sr.

  5. 1933 →Private sale
    John Moir Sr.
    full documentation

    Purchased for approximately $500 from the dealership; drove it until wartime fuel rationing made it impractical, then gifted it to his son after World War II. Family wealth derived from the sale of Chase & Sanborn Coffee to General Mills.

  6. → 2014Inheritance
    John Moir Jr.
    full documentation

    Used the car during roughly three and a half years at Harvard and for commuting, then stored it in preserved original condition until commissioning a restoration by Curt Hardee in the early 1990s. Parted with the car as part of a full collection dispersal due to advancing age after 81 years of family ownership.

Competition

  1. 1997Classic Car Club of America
    CCCA Primary judging
    First Prize with 98.25 points

    Concours-style judging event where the car earned the CCCA Primary First Prize award shortly after its restoration by Curt Hardee.

Maintenance & restoration

  1. Restoration
    Curt Hardee

    Comprehensive restoration carried out to return the car to its original factory colour scheme; retained all original mechanical and body components with the exception of the radiator mascot and spare-tyre mirror fittings, which were replaced.

    Work was commissioned by John Moir, Jr. and performed at Hardee's shop in Hooksett, New Hampshire, sometime in the early 1990s. A radiator stone guard was added as the sole non-original addition.

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